Mortgage Lending Company
I overhauled Keystone’s user experience into friendly, easy-to-use digital interfaces. The process consisted of a website and multiple tool redesigns aimed to empower borrowers through their home-loan journeys.
For desktop & mobile
Users want to be educated on the home loan process but are overwhelmed with too much information that doesn’t connect with them.
Designed a friendly, user-focused website that speaks to borrowers as well as real estate agents, adding:
A persona-based loan options page where users can chose a persona that relates to them to see a couple potential loan options.
A real estate agent page since agents are the biggest business asset.
An illustrated, step-by-step process, educating borrowers through their home loan journey.
Pre Approval Tool Redesign
The tool’s purpose was to empower people to create pre-approvals on their own, without the help of a lender. However, the interface was confusing so people kept calling lenders.
Changing the information architecture, I redesigned the experience using familiar colors and buttons to guide the user intuitively through the steps of this complex calculating tool.
Pre Approval Mobile Prototype
Loan Tracker Tool
The current tool was only for desktop which was limited as the tool was used while people where looking at homes.
Transferring the horizontal design of the desktop tool into a vertical mobile design.
Simplifying the text for mobile version
Adding icons for accessibility and understanding
Keeping consistent branding and business regulations
Loan Tracker Prototype
Intranet Site B2B
Employees from different offices across multiple states need a way to connect and stay up to date on company wide news.
Learning which information was most relevant, as well as industry news, employee birthdays, help links and upcoming Keystone events, I used Wordpress templates to structure page design.
Card sorted with the CEO and employees at Keystone